Art Direction | Design
During my time at Zulily my team was able to work closely with our contacts at Pinterest. We were able to work together on testing to find what makes a pin successful. Before my stepping into the Social Creative Lead role there was a disconnect in communication between Marketing and Studio. I was able to effectively streamline communication and coordinate beautiful and effective shoots. A year after their first studio visit the Pinterest team came on to our Elevated White Elephant set where we were given high praise for our progress, organization, and teamwork.
Photography: Taylor Graham
Styling: Becca Gotz, Christine Pederson