Sweepsmas
Art Direction | Animation | Design
Zulily celebrated the holidays with seven days of giveaways, called Sweepsmas. With a two week deadline I was assigned to concept, shoot, and execute 7+ videos for our social exclusive giveaways. As well as the day specific videos I was able use the illustrations to create animations for use on Facebook live, teasers, and announcements for every contest.
Illustrations: Brittany Kolar
Photography: Taylor Graham
Styling: Becca Gotz
Teaser
Leading up to Sweepsmas we posted an animated teaser to get our customers excited and ready to enter in our sweeps. Created assets in aspect ratios for Facebook and Instagram Stories.
Day 1: Under Armor
For our first giveaway we worked with Under Armour to give away a bundle of goodies including a gift card. For all assets I utilized our Sweepsmas style guide so that all assets were consistent and worked together. This asset was shared on Instagram.
Day 2: Korres
On day 2 we did an Instagram Live segment where our customers would comment and win during the segment. I created this teaser to inform guests of the time of the live and instructions for how to enter.
Day 3: Cuisinart
Cuisinart is a big seller at Zulily and we were excited to be able to give one of our guests a Cuisinart food processor. My team created this video to be shared on Facebook where guests would enter and win in the comments.
Day 4: Nino Bossi
Guests were given the chance to win a year of Nino Bossi hand bags. Our team shot this video where it was shared on Facebook for guests to enter and win in the comments.
Day 5: Bella Cora
Back on instagram, we created this video to get guests excited about winning a year of Bella Cora shoes. I concepted the shoot to show the seasons of a year while highlighting Bella Cora’s wide variety of shoes.
Day 6: Boxed
Boxed events are another big seller for Zulily. We created this video to promote our giveaway and highlight the variety of product and the spirit of the season.
Day 7: Playset
The only prize we weren’t able to shoot on set, I utilized our illustrations to add visual interest and keep this post engaging.