Pet Week

Art Direction | Design

My first major campaign I was given the opportunity to art direct, Pet Week holds a special place in my heart. Spanning all of Zulily it was a week full of love for all things pets, that positioned Zulily as your partner in raising your pal. We created a video for “bring your pet to work day” where our employees got to introduce our furry (or in some cases slithery) friends. We created a custom landing page, email banner, social posts, quotables, and an inforgraphic for our PR team to use to generate press. There was also a social component where one guest could win a trip to Zulily with their pet for a photoshoot.

Illustrations: Autumn Schrock, Leah Sacks